- United States in 2023 host 3 Grands Prix thanks to the strong push of Liberty Medium which has focused on this market, but for Toto wolff la Formula 1 it should expand and have a strong footprint even in China, key market for Mercedes and for the entire industry.
La Formula 1, which is preparing to debut a Miami, in November communicated the extension of the contract with the Chinese Grand Prix up to 2025 after the stop imposed by the pandemic that prevented the Grand Prix of Shanghai in the last two years. There China should be back on the calendar by 2023 but according to the team principal of the Mercedes, Toto wolff, should do it with at least one double date.
More and more countries are extending their eye and wallet towards the category that aims to embrace the economy and cultures of the whole world with an increasingly less calendar eurocentric. The popularity brought by the license plate series Netflix 'Drive to Survive', was reflected in ticket sales and the growing interest in the category from fans from the United States. Already in the last season the attendances at Austin they exceeded expectations as well as those for the Miami Grand Prix, which, despite the high prices is already sold out for several months.
With statements made to the Chinese agency Xinhua on the occasion of the appointment of Formula E a Monaco last weekend, Toto wolff expressed himself on the opportunity to expand the events in China "We have been in the past to Shanghai and we couldn't get back in China in the last two years, but for us it is an important market. I would like to race not only in Shanghai, but also in Beijing. For us how Mercedes it's a fantastic market and I think we should have a strong footprint there. We will have three races in the United States and it would be great to have as many in China”.
China increasingly present
Not just the Mercedes has an eye for the China.Alfa Romeo for the season 2022 di Formula 1, in November decided to join a Valtteri Bottas the Chinese pilot Zhou Guangyu. A decision that the team principal Frederic Vasseur has defined “crucial for the future of the company, for the sponsors and for the Formula 1 in general".
