The teams, in addition to being the main promoters (together with the drivers) of the show on the track, are also very large companies that live on their income, whether monthly or yearly. And, like all the others, they need a lot partnerships and the recruitment of new sponsors. One of the main stables of these sports, the McLaren, has as its motto the continued expansion of brand all over the world. And it does so through various sponsorship deals.
DP World joins McLaren: multi-year agreement
Through an official press release, in fact, the English team has made it known that it has signed a multi-year agreement with DP World, an Arab company among the best in the world in cargo logistics, port terminal operations, maritime services and free trade zones. The partnership will support the team McLaren to drive greater efficiency, reinventing the team's supply chain to make it faster, smarter and more sustainable. At the same time, the partnership with McLaren provides DP World with a global platform to engage with customers, prospects and stakeholders, and this partnership will form an essential part of its business growth plans across the automotive, technology and energy sectors.
The words of Zak Brown and Mohammed Akoojee
As mentioned, this is a very normal event in the world of F1, but obviously the team principals of the teams concerned cannot help but intervene to have their say. So he did Zak Brown, spending some nice words towards the Arab society: "We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like Formula 1 and DP World's intelligent solutions will help us improve the efficiency of our partner network and supply chain, contributing to performance on and off the track. We are proud to partner with a brand that shares our sustainability values, including our journey to reduce emissions from our sport. We look forward to racing with DP World in 2023″.
The speech of the Chief Operating Officer and Logistics could not be missing Mohammed Akoojee, who thanked McLaren for the opportunity given to him: “We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsport. We take great pride in driving innovation in global supply chains and this partnership will showcase our logistics capabilities alongside one of the most dynamic players in the industry. This is an amazing opportunity and we look forward to supporting McLaren at all levels to improve the sport by providing smart logistics solutions that are transparent, sustainable and cost-effective.".
ARTICLE BY: FRANCESCO ORLANDO
Source statements: mclaren.com
