The most glamorous news of the season arrived just this morning. Charlotte Tilbury – world-renowned beauty empire – chooses to collaborate with the F1 Academy for the 2024 season. The first beauty brand founded by women to enter the first global sports sponsorship.
The basis that made this collaboration possible is the motto of the beauty giant which it shares with the F1 Academy and CEO Susy Wolff. Empower, inspire confidence and encourage young women to chase their dreams. Charlotte Tilbury will use her famous platform to broaden her audienceacademy, showing the progress and opportunities offered to the young female drivers on the grid. Running with a livery and tracksuit with a design inspired by the beauty company: the already well-known face Lola Lovinfosse.
Who is Lola Lovinfosse, the face of Charlotte Tilbury
To take one of the two remaining seats Rodin Motorsport it is Lola Lovinfosse, who supports her colleague Abbi Pulling. The third name of the team has not yet been announced.
Lola is already a new face to the F1 Academy, having already competed last season, finishing 10th with 65 points.
Born in 2005, Rouen in France. He starts competing in the Kart championship in 2018 in the class X30 Junior of IAME Winter Cup. The following year he entered the category OK Junior and in world and European championships. In 2019 his best result was eighth place in the Andrea Margutti Trophy.
In 2020 he is racing for championships WSK Super Master Series and in WSK Champions Cup. The following year he landed in the branded single-seater Drivex School in the Spanish championship of F4, but with a difficult season so much so that position 13 was the best result.
In 2022 he is back in Spanish F4, first with an agreement for GRS Racing, and then racing with Teo Martin Racing. In 2023 he participates in the debut season of the F1 Academy with Campos Racing, abandoning it for the upcoming season switching to Rodin with the Charlotte Tilbury livery.
Livery and intentions for 2024
The livery will be dark brown and will have numerous lips printed with lipsticks, an iconic production of the brand now sponsor important for the F1 Academy. The suit – white and beige – has only one motto printed as recognition “make up your destiny!“, create your destiny.
«I am super happy and proud to join Charlotte Tilbury managed by the Rodin Motorsport Team» Lola began, continuing «I'm really looking forward to the season, we've worked hard with the team. I'm ready to fight!»
Empowering everyone, everywhere to unlock the magic of trust has always been my passion and purpose, a value shared by Susie Wolff and F1 ACADEMY. My brand was created for everyone, everywhere, and as a female founder I'm thrilled to be the first ever beauty brand to support these powerful drivers through our partnership with F1 ACADEMY. We proudly support the incredible young women making waves in the fast-paced world of Formula 1
What was stated by Charlotte Tilbury, CEO and Founder of the company of the same name.
There was also no shortage of words from another CEO, that of the F1 Academy Susie Wolff. «It's a huge privilege to partner with Charlotte Tilbury, a brand whose values are so closely aligned with ours. I want to thank Charlotte for believing in our mission and allowing us to reach new audiences of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream».
