It is certainly not obsolete for a fan of Formula 1 remember the past times, and if in particular the latest successes of the Scuderia Ferrari, one inevitably thinks of the multiple world titles won by Michael Schumacher, and the last red driver's championship achieved by the Finn Kimi Räikkönen. Well, when one thinks of their successes and remembers the images of those years, of their legendary single-seaters, in addition to the red, another element that unites them catches the eye, which also became a symbol of the Prancing Horse cars in that period: the famous logo Marlboro, printed on the bonnets and rear wings of the single-seaters of the Modena-based company. A logo that reigned over the liveries of Maranello for as long as the tobacco company has been title sponsor of the redhead: from 1997 al 2008.
The call
In 2005 however, theXNUMX-XNUMX business days prohibited the advertising of products related to tobacco in competitions, this ended many sponsorship relationships, and forced teams such as the Ferrari to find tricks, such as the well-known one of using a kind of barcode to remember the logo Marlboro as the cars passed the cameras and the eyes of spectators at high speeds.
The return
Despite the harsh ban imposed by theUE however, the Philip Morris managed to reappear on the red livery of Maranello since 2018 however, with different appearances from the past, i.e. with the symbol of 'Mission Minnow'.
The exit and then the about-face
Before the new season of Formula 1 However, the aforementioned logo no longer appeared nor how title sponsornor how Partner. Except then be reintroduced among the sponsor just before Australian Grand Prix held a Melbourne last April 10.
Binotto's words
Il Team Principal of Ferrari Mattia Binotto commented on the link with the US company"it is important to point out that the partnerships Philip Morris is long-standing and we are very proud and happy that it is still enduring. After so many years, it was important for both of us to stay together, it was the desire of both parties. The way it was set up partnerships It's changed a bit, and I don't want to go into too much detail, but in the end what matters is that the relationship has continued. " binotto then goes on to underline the commercial importance of the next stage of the championship to be held in Miami"there is much interest ahead of Miami. For us, for the brand Ferrari, American market it is very important, but this also applies to ours sponsor. The business of Formula 1 it is experiencing a period of great growth at the moment and we are all very happy. I think it will be a very fun weekend and event".
SOURCE: Motorsport.com Italy
