Gene Haas, founder and president of Haas F1 Team, has made official today il new title sponsor which, from 2023, will follow the only American team present in Formula 1: we are talking about MoneyGram, a leading peer 2 peer money transfer company.
Haas, MoneyGram is the new title sponsor
The Dallas-based company then goes to fill the hole left by the removal of Uralkali, a direct consequence of the firing of Nikita Mazepin following Russia's invasion of Ukraine. Unlike in the past, where instability seemed to reign supreme over the title sponsors, MoneyGram should be able to secure a positive return for both the team – which finds a further patriotic element and a solid company on which to rely for the future – and for the same company, which has had a huge shift over the last few years towards a more digital business model.
Gene Haas: “It will be a great collaboration”
These le passwords by Gene Haas: “We are delighted to welcome an incredible brand like MoneyGram as our new title sponsor. Since the first season in 2016, Haas F1 Team has been a symbol of strength, agility and endurance. MoneyGram has the same characteristics in the world of financial services, and we look forward to collaborating to maximize results both on track and off".
Steiner's words
Another person who is very satisfied with the agreement is the team principal, Guenther Steiner"Our fans push for speed, as does MoneyGram for its customers. Like them, we also push to improve the technology in use, and it is that hunger for innovation that has allowed us to create this partnership”.
Long term deal
The agreement between Haas and MoneyGram provides a multi-year partnership, and was born thanks to the huge increase in interest in Formula 1 over the last few years, even beating other sports categories such as the NBA and the NFL.
ARTICLE BY FABIO SEGETTA
