Formula 1 has been over for less than a month, but the news never ceases to amaze us. Lewis Hamilton, about to cross the threshold of Ferrari, abandons its iconic sponsor Monster Energy. The new agreement could be with Celsius.
Hamilton leaves partnership with Monster Energy
According to what he says Sports Business, the multiple world champion will have a sponsorship contract with Celsius, already a Ferrari partner.
Goodbye to the colored cans with the Lewis Hamilton logo. The brand was Mercedes Partners since the car manufacturer's return to the top category. However, the personal partnership between the energy drink brand and the driver ends with his move to the Ferrari team.
The only change of direction is not only that of the driver. Even Monster, with Hamilton's farewell to Mercedes, chooses to end with the arrows to move on to McLaren starting next season.
Celsius, the new sponsor of the pilot

The agreement with the old sponsor having thus ended, the number 44 driver is ready to sign with Celsius. The brand was already in 2023 Ferrari partners. From this year the main sponsor of the red team, so much so that the logo was prominently featured on the helmets of Charles Leclerc and Carlos Sainz.
This agreement would represent a important strategic move both for the team and for Hamilton. The multiple champion would help the brand to establish itself more in the racing world, on the contrary Hamilton would expand his already important list of collaborations. Made even richer with the move to Ferrari.
The union therefore seems almost certain with the arrival of the pilot, but not at GJanuary 2025.