Today Formula 1 and the fashion giant LVMH based in Paris have announced their partnerships global ten-year deal. The contract will begin in 2025, the very year in which the top division celebrates its 75th birthday.
The agreement with LVMH foresees the maison's entry into the world of motorsport
The agreement with the French multinational, which owns several luxury fashion houses, includes the entry of famous brands such as Louis Vuitton, Moët Hennessy e TAG Heuer within the category.
An unprecedented contract between F1 and the group LVMH which will be launched next year, with the start of the new season. This will ensure a greater popularity to the category, but not only, also relevance cultural and a an indissoluble bridge between sport and entertainment.
We will therefore think of uniting the best of both realities, between creativity and excellence of fashion and technical innovation of F1. We will provide unprecedented experiences in the world of sport, elegance will meet “wheel to wheel” engineering, uniting the same seed of passion that unites them.
The statements of Liberty Media and Domenicali
"LVMH and Formula 1 are two global brands that constantly push the boundaries of creativity and innovation, values at the heart of Liberty Media. We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year and to now expand our relationship with the Group as they become a global partner." He said Greg maffei, Chairman and CEO of Liberty Media and then continued. “The opportunity to scale our commercial agreements is emblematic of the vision we have for Formula 1 as the company continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the years to come.”
To these words could not be added Stefano domenicali, Chairman and CEO of Formula 1. “Our sport is based on the relentless pursuit of excellence, a value that is also at the heart of LVMH. I am delighted to announce that this historic partnership will begin in 2025.”
“As Formula 1 continues its global growth, attracting new and more diverse audiences, LVMH’s strength and scale make it the perfect partner to work with. We seek to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment in bringing this to life.”