La F1 Academy has chosen to follow in all respects the steps taken by the top category. The latest news is the announcement - which arrived during the weekend of the Miami Grand Prix - of the creation of the Series Tv targata Netflix.
From the racetrack to Netflix screens
La female category, in its second year of life, already promises large numbers of audiences and events. The F1 Academy is very active, in fact, between social and social events organized during the stages, such as the one designed - with and in honor - of the new sponsor America express in Miami.
To attract new audiences, the female category therefore thought it could implement the strategy already used by Liberty Media for Formula 1. A choice not always shared by many enthusiasts, but certainly functional in the communication and marketing sphere. We all know that Formula 1, since the release of the first season of the series on Netflix 6 years ago, has greatly expanded its range of fans, thus bringing revenue to the same category.
CEO Susie Wolff appears to be of the same opinion and has agreed, together with the entourage of top management, to sell the rights to Netflix in order to film the TV series.
F1 Academy | When will the episodes be released on Netflix?
The production company is behind the highly anticipated project Hello sunshineby the actress Reese Witherspoon. What the series predicts – just like its twin Formula 1. Drive to survive – is bringing the behind the scenes of women's competition to life to bring to light the mechanisms and dynamics of a category that has just been created, but which has already promised great emotions.
The 2024 F1 Academy season does not yet have one exit date on the streaming platform, in fact only the project was presented. It will most likely air at the same time as Drive to Survive, around February and at the end of the season.
Through interviews with the drivers, team members and people close to them, the series aims to bring more attention to the F1 Academy, hoping to make the dream of the 15 drivers come true. «A huge step forward in terms of visibility for the mission we have set ourselves, but also a resounding statement on the momentum and demand for women's sport» Wolff stated and then continued «We want to inspire and empower the next generation of young women, and Netflix will open the F1 Academy to a global audience of current and future fans."
