A day that will go down in history for Sky and for all the great motor enthusiasts. It is in fact official the news that Sky has renewed its contract with Formula 1 for exclusive TV rights for the next 5 years. An incredible result on the part of the Rogoredo-based company which will continue to tell the great enthusiasts about engines. In Italy, the story of F1 on Sky will continue to be at the forefront, with technological studies, the GPs also in 4K, great commentary expertise and extensive coverage on Sky Sport 24 and on Sky Sport's digital and social platforms, with news, clips and in-depth analyses, to tell everything that revolves around the world of sports up close F1.
The words of the protagonists
Following this announcement, we report the words of Stephen van Rooyen, Executive Vice President & CEO, Sky UK & Europe: “Every race. Every moment. Every twist. All live exclusively on Sky for years to come! Formula 1 continues to break audience records on Sky. Millions more people watching F1 in all countries where Sky is presente. You listen driven by the presence of younger fans and female audiences, which is great for this sport. More than 80 countries will be able to continue enjoying our world-class coverage and the complete Sky Sports treatment dedicated to one of the most exciting sports in the world”.
Marzio's analysis was not lacking Perrelli, Executive Vice President Sport of Sky: “Formula 1 is a pillar of the Casa dello Sport. It is an excellence within the offer of Sky Sport and Sky. We are talking about a content that involves the families of our subscribers, increasingly global (24 GP) with iconic characters and places. It is a privilege to be able to guarantee another 5 years of adrenaline and passion to the many enthusiasts who choose to experience the thrills of the F1 World Championship on Sky Sport every weekend.
With this prestigious renewal, Sky is investing in rapidly growing and increasingly attractive sports content. We will do it with the excellence of our journalistic team and with a highly technological story, to make our subscriber feel at the center of the best viewing experience possible”.
F1 TV rights, Domenicali speaks
To celebrate the great result, here are the words of Stefano Domenicali, President & CEO of Formula 1. “We are incredibly proud of our long-term partnership with Sky and are delighted to announce that we will continue to work together, with a very important commitment from Sky. Since the beginning of our relationship, we have both been committed to bringing the fun, emotion and stories of Formula 1 to our traditional fans, while engaging new and more diverse audiences.
Formula 1 has experienced tremendous growth in recent years and I cannot think of a better partner to continue reaching our fans with dedicated, expert and in-depth coverage. Sky not only offers fans live coverage, but also a host of behind-the-scenes access and content that brings F1 to life. We are excited about the future of the partnership and the journey of Formula 1."
Holmes: “I am delighted with this result”
Ian Holmes, Director of Media Rights and Content Creation at Formula 1: “Since Sky became part of Formula 1, the scope and quality of its F1 content has continuously increased. This new deal with Sky reflects our long-term partnership and shared ambition to grow Formula 1 into new audiences and markets. In recent years we have returned to historic venues such as Zandvoort and we have introduced new and exciting races such as Miami and, of course, Las Vegas next year. I am delighted that Sky continues to support us in this exciting era of our sport."
Sky-F1, the dream continues
Thanks to this partnership, Sky at group level also contributes to the dissemination of Formula 1 to a new audience which, compared to previous seasons, has more women and younger people. In all the countries where Sky is present, the 2022 season has already beaten the audience record. In particular, in Italy this year it is registering growth 20% of average audiences compared to the 2021 season and the Saudi Arabian Grand Prix last March was the most watched GP in the history of Italian pay TV, with 1 million 937 thousand average viewers. Also, on Sky and TV8, the Monza Italian Grand Prix of September it was seen from 4 million 781 thousand average viewers with a 39,9% share.
sky sports f1 will continue to be the channel dedicated to F1 in each of the countries where Sky is present with a story of the highest level. Under this agreement, the Formula 2, Formula 3 , Porsche Super Cup will continue to be broadcast on Sky Sports.
SOURCE: Sky Sport Italia
