F1, in recent seasons, has seen an increase in television interactions to say the least sensational. The campaign on the web, via Instagram and TikTok, and the great show shown on the track by the drivers, made the top category of Motorsport one of the most watched sports in the world. The highest peak reached was certainly the Abu Dhabi GP in 2021, when they were connected approximately 1 billion people. In general, however, throughout the year the average number of spectators showed signs of growth never seen in history. The first races of 2022 seemed like they could give us an exciting challenge between Leclerc e Verstappen like the one between the Dutch and Lewis Hamilton; the championship then ended differently, but what matters is that more and more young they are massively approaching everything related to F1. A growing market like the automotive one attracts the greatest entrepreneurs around the world. Broadcasting a sport on TV that attracts millions of fans every weekend can therefore lead to a huge profit. That's what he thought Apple , which in recent weeks has presented an official offer to acquire all F1 television rights
Apple prepares an astonishing offer: 2 billion for all rights
In the United States, the place from which the news spread throughout the world, these rights are in the hands of ESPN, which has a contract with Liberty Media until 2025. After that year, Tim Cook, CEO of the American giant, would have prepared a valid contract for , with the possibility of reaching up to 9. The numbers? The offer that the American seems to have proposed revolves around 2 billion dollars.
Apple and F1 already together today: here's why
The Californian company's desire to increasingly enter this sector was already well known. The making of a film about F1 with Brad Pitt protagonist is born precisely from an idea from Apple. This will then be broadcast on the platform Apple TV, cosím come il documentary on Lewis Hamilton.
An increasingly expanding market means that many buyers decide to invest in it. And who knows, in the next few months or years, someone will decide to compete to the American multinational.
ARTICLE BY FRANCESCO ORLANDO
Source: 9to5mac.com
