An air of changes, not only as regards line ups or liveries, but also in terms of sponsors. The 2023 season includes many new features in Formula 1, some very interesting as in the case of AlphaTauri.
Orlen-AlphaTauri, a new path begins
In addition to the new line up for the 2023 season, which will be composed by Tsunoda and by Nyck de vries, AlphaTauri made its new sponsor official today which will be present on the AT04 that will be presented the 11 February. We're talking about a orlen who, saying goodbye to Alfa Romeo, is preparing to start this new collaboration with the Faenza team.
Obajtek: "The potential of this sport is immense"
Following this agreement, there was no lack of words from Daniel Obajtek, CEO of PKN Orlen. “Orlen Group is Central Europe's largest multi-utility, serving over 100 million customers. Global brand recognition is essential to achieve our strategic goals. Almost half of the Group's revenues come from sales abroad. This is why we constantly focus on sports sponsorship, the cornerstone of our presence in the most prestigious racing series. With the exposure of Formula 1, we reach hundreds of millions of fans around the world and have been building a coherent marketing strategy in Poland and abroad for years. We will continue to exploit the vast potential of the sport with our new partnership with Scuderia AlphaTauri".
AlphaTauri, Tost: “A huge blow”
To give the welcome was the AlphaTauri team principal Franz Tost. "I am happy to start the 2023 season with such positive news for the team. ORLEN is one of Central Europe's leading oil and gas companies and this partnership will enable them to further increase awareness of their brand, across the global platforms we offer as a team. I look forward to seeing their logo featured on our new car at the launch in New York City next month and also to see how this partnership progresses over the next few years.”
And Kubica?
Another very important novelty is linked to the future of Robert Kubica, which will not be part of the agreement signed between the two companies. The Polish rider, followed for years by Orlen, will not take part in this type of collaboration and, following the breakup also with Alfa Romeo, it is very unlikely that he will remain as a test driver.
Alfa Romeo responds to AlphaTauri-Orlen: the agreement with Stake is official
With this news, However, Alfa Romeo did not let itself be caught off guard. The Hinwil team has in fact announced the agreement with the new sponsor Stake who immediately replaces Orlen. In this regard, there was no lack of welcome of the administrator Alfa delegate Alessandro Alunni Bravi. “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for both of us. Formula 1 has seen a huge surge of interest in recent years and the arrival of brands like Stake are representative of the massive exposure our sport can offer. We are thrilled to be joining such a portfolio of sports and entertainment brands and look forward to the activation program that Stake will introduce to our fans.”
